I don’t know when customers are listening, so I bombard them all the time.
Customers use adblockers, so I break through their defences.
Customers are on mobile, so I dominate their screen-space.
Customers are busy, so I interrupt what they are doing.
The internet is noisy, so I shout to make myself heard.
Customers aren’t interested, so I tempt them with clickbait.
Customers leave without buying, so I pester them to come back.
The majority don’t click, so I ignore the majority.